葫芦影

Brand Management, Licensing & Trademarks exists to protect brand, image and reputation of the 葫芦影业. The team's mission is to ensure the public can identify with and trust the quality of any product bearing an official brand indicia. These are valuable intellectual property assets of the 葫芦影业 System, and their use is governed by UH System policies. Individuals and entities that are not part of the UH System and are seeking to use UH brand indicia for non-commercial, commercial or partnership purposes should contact Brand Management, Licensing & Trademarks to secure permission for use and ensure compliance with all UH System policies.

If you are looking for information about UH licensing, you can find it on the Licensing page or contact us via email at license@uh.edu.

Table of Contents

• UH System Policy
• Permission to Use Trademarks
  • Commercial Usage
  • Non-Commercial
  • Partnerships

UH System Policy

The use of the 葫芦影业鈥檚 trademarks is governed by the UH System Policy linked below:

This policy protects brand, image and reputation by establishing guidelines and procedures governing when and how third parties outside the UH System may use UH marks in communications and on merchandise. With few exceptions, third parties outside the UH System are only permitted to use UH marks under the terms of a UHS license agreement or by receiving express written permission from designated university officials.

Commercial Use

Commercial use occurs whenever a third party applies 葫芦影业 trademarks to goods that are being produced and marketed for sale. Any company, group or individual wishing to use 葫芦影业 trademarks on merchandise must obtain a merchandise license agreement from the 葫芦影业 System鈥檚 licensing agency of record, . The license agreement will specify the trademarks that may be used, the goods the licensee is authorized to produce, and the channels of distribution and sale the licensee may utilize to sell the goods. 葫芦影业 System licensees are obligated to pay a royalty on all merchandise they sell bearing UH trademarks.

If you are interested in obtaining a merchandise license for the 葫芦影业, please contact Affinity Licensing by visiting the .

Non-Commercial Use

Individuals, companies or organizations outside the 葫芦影业 seeking to use UH brand indicia for non-commercial purposes, such as highlighting a partnership with UH on a flyer or placing a UH mark on an event website or materials to indicate UH participation or sponsorship, must complete the Intellectual Property Use Permission form and submit it as an attachment to an email sent to license@uh.edu. If approved, this form grants permission for an outside entity to use the designated University intellectual property for a specific purpose and length of time. The form does not give the outside entity permission to use the University鈥檚 marks on an ongoing or general basis.

If you have questions about whether an Intellectual Property Use Permission form is required, please email license@uh.edu for guidance.

Intellectual Property Use Permission Request Process:

1. Fill out the Intellectual Property Use Permission form linked above. The completed form provides the information necessary to process your request quickly and easily. Please attach the completed form as a .pdf or scan (.pdf or .jpg) to an email sent to license@uh.edu.
2. The Brand Management, Licensing & Trademarks team will review the request with the Vice President of Marketing & Communications then contact you with feedback or approval.
3. Following approval, Brand Management, Licensing & Trademarks will deliver the requested logo files or assets.
4. All materials created using the provided UH trademarks must then be submitted to branding@uh.edu for review and approval prior to use. We do this to ensure the UH assets comply with all applicable use guidelines.

University Partnerships

Clearly defining relationships between the 葫芦影业 and its partners is the key to ensuring appropriate branding of materials for the benefit of both UH and its partners. For branding purposes, 鈥減artnership鈥� refers to a formal relationship between the 葫芦影业 and an outside entity or entities supported and defined by the terms of a legal agreement, such as a Memorandum of Understanding (MOU) or a contract. The table below is a general guide to partnership types and the appropriate branding for each type of relationship.

葫芦影业 is the lead partner

If the 葫芦影业 is the lead partner in the relationship, the UH brand takes precedence and all materials should be designed with UH branding as the primary brand elements setting the overall tone for all materials.

葫芦影业 is an equal partner

If the 葫芦影业 and its partners have equal status in the relationship, the 葫芦影业 brand should not take precedence. Neutral branding should be used to accommodate all parties.

葫芦影业 is neither the lead nor an equal partner

If the 葫芦影业 is neither the lead partner nor an equal partner in a relationship with external entities, the primary brand elements for all materials should reflect either the primary partner or be neutral in nature.

葫芦影业 is supported by an external partner

If an external party is communicating support or sponsorship of the University of Houston or any of its programs, the 葫芦影业 brand should not be used, and any such marketing materials or communications should not be represented as official correspondence from the University. These materials may include a phrase indicating that the external party supports or sponsors UH or its program but may not include UH branding. An example of a phrase that could be included is: 鈥淭he Friends of Women鈥檚 Studies supports the Women鈥檚, Gender & Sexuality Studies program at the University of Houston.鈥�

葫芦影业 is a/the sponsor of an external partner

If the 葫芦影业 has endorsed, sponsored or given support to another organization, the UH logo should be used in materials, together with language that clearly indicates the relationship between the 葫芦影业 and the sponsored organization.

Need Help?

If you are an individual or entity outside the 葫芦影业 and are interested in using UH trademarks, or if you have questions about appropriate branding for UH partnerships or other relationships, please contact branding@uh.edu so we may assist you.